I always feel uneasy when someone who tries to sell me a product uses the “you should buy this product, because the others are worse” argument. For some time now, I started to feel that Apple’s discourse was changing to what I call “It’s not us, it’s them” argument. And I even made a post about it, a few months ago.
So, when I saw the transcript, by MacWorld, of the most recent Steve Jobs’ speech, I decided to see which words were most used, graphically. And this was what I got:
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